Mayra Ruiz-McPherson – Medium

Mayra Ruiz-McPherson

Mayra Ruiz-McPherson

Dear Dad, Thanks for Unexpectedly Making Me a Career Technologist.

Whether he knew it or not, or intended it or not, my dad’s single gesture one random day ignited what would become a thriving career in…

4 min readJun 17, 2023

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Dear Dad, Thanks for Unexpectedly Making Me a Career Technologist.

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Mayra Ruiz-McPherson

What Is Cyberpsychology? 3 Things To Know About This Important Field of Study

Learn more about this burgeoning arena to understand why cyberpsychology matters in today’s cybertechnical world.

4 min readNov 22, 2022

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What Is Cyberpsychology? 3 Things To Know About This Important Field of Study

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Mayra Ruiz-McPherson

The SEO ‘Best Practices’ Conundrum Facing On-Page Content Developers & Digital Brand Writers Today

What exactly is an SEO “best practice?” The truth about such practices and how a little less optimization can go a long, human way.

8 min readNov 22, 2022

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Mayra Ruiz-McPherson

The Plight of the Social Animal

In The Social Animal (2018), authors Aronson and Aronson delve into reasons behind our desires to like, love, and connect with another.

5 min readFeb 11, 2022

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The Plight of the Social Animal, an article about human vulnerability in the face of social media

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Mayra Ruiz-McPherson

When You Pair Image and Narrative Psychology with Behavior Design, You Get Prevagen® Commercials

This meticulous dissection of Prevagen® commercials underscores just how brands leverage image and narrative psychology, as well as…

12 min readSep 18, 2021

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When You Pair Image and Narrative Psychology with Behavior Design, You Get Prevagen® Commercials

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Mayra Ruiz-McPherson

Social Psychology: The Narrative Person Perception Of Actors & Their Roles

In Finding Truth in Fiction: What Fan Culture Gets Right–And Why It’s Good to Get Lost in a Story (Dill-Shackleford & Vinney, 2020)— a book…

7 min readJun 15, 2021

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Social Psychology: The Narrative Person Perception Of Actors & Their Roles

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Mayra Ruiz-McPherson

The Role of Fictional Story During Our Early Identity Development

Kids’ media consumption choices influence their identity development from early childhood through adolescence

5 min readJun 9, 2021

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The Role of Fictional Story During Our Early Identity Development

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Mayra Ruiz-McPherson

The Study of Consciousness

Psychology Theorists, Preferred Methods, and Criticisms

6 min readJun 8, 2021

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German physiologist, philosopher, and professor Wilhelm Wundt (1832–1920)

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Mayra Ruiz-McPherson

Why You Should Heed Advice from Neuromarketing Enthusiasts With a Grain (or Two) of Salt

For those seeking to distinguish neuromarketing advice between enthusiasts and trained practitioners, this article on Medium is for you.

11 min readSep 16, 2020

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Why You Should Heed Advice from Neuromarketing Enthusiasts With a Grain (or Two) of Salt

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Mayra Ruiz-McPherson

5 Positive Psychology Elements of Facebook’s Interfaces and Platform Infrastructures

See five examples where positive psychology has been strategically incorporated into Facebook’s News Feed interface design

14 min readApr 24, 2020

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5 Positive Psychology Elements of Facebook’s Interfaces and Platform Infrastructures

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Mayra Ruiz-McPherson

Mayra Ruiz-McPherson

Cyberpsychologist • AI Researcher & Ethics • Qualitative Futurist • Visual Artist & Creative Writer • Bookworm & Cilantro Lover

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