3 Reimagined Ways I Wish Twitter’s Bookmarks Could Work (and Look!)

I don’t know about you but I’m a #hardcore Twitter Bookmarks power user.

On any given day, I’ll bookmark at least 3–5 Tweets for varying reasons.

Sometimes it’s because there’s a link to content that’s relevant to something I’m researching. Other times, it’s because people on Twitter are so damned witty and endlessly entertaining. Inevitably, I always end up bumping into a handful of Tweets worth saving so I’m super grateful to have the ability to bookmark them for a rainy day.

So here’s my Twitter Bookmarking challenge

Twitter is a real-time environment so the newsfeed updates every time you blink, just about. It’s a never-ending spigot of changing content and, as a result, I inevitably get distracted by Tweets that make me bust out in breathless, snort-like chuckles, inspire me to hog heaven, or break my heart with sad news or a poignant tale.

On top of that, there are multiple things always vying for my attention outside of Twitter, such as the constant trickle of my smartphone notifications, clients pinging me over Google chat, new emails in my inbox, or my kids yelling out how hungry they are.


With so much happening while I’m on Twitter, I kinda tend to forget if I’ve already bookmarked a Tweet I liked before I got detoured for any given reason. And when this happens, which is pretty frequently, it always makes me wish there was some way for me to see that I’ve already bookmarked a Tweet as I scroll up and down the newsfeed.

It’s in this very spirit I’ve redesigned a few of Twitter’s desktop interface screens to help depict my wishful, Bookmarks-themed ideas.

Let’s begin with how Twitter Bookmarks currently work.

Figure A. My Twitter newsfeed.

In Figure A above, we can see a typical, logged-in view of the newsfeed.

I was scrolling and came across this adorable doggy being walked by a drone. I definitely want to bookmark this Tweet because I’m in the middle of writing this article and don’t have time to share this with my dog-crazed daughter. So I’ll bookmark it now to share with her later.

Figures B1 and B2 below show you how bookmarking currently works.

Figure B1. I hover over the 4th “Export” icon located on the bottom right corner of the Tweet.
Figure B2. Clicking the “Export” icon opens a small, hovering sub-menu. “Add Tweet to Bookmarks” allows me to save this Tweet for later.

However, if I already bookmarked this Tweet earlier and forgot, there’s no way for me to know that.

This is because the Tweet looks the exact same, and when I click the “Export” sub-menu to bookmark, there’s no indicator to let me know I’m wasting my time since the Tweet was already bookmarked.

Since I can’t remember if I bookmarked the Tweet or not, I have two choices:

  1. Click “Add Tweet to Bookmark” again to see a notification from Twitter letting me know the “Tweet is already in your Bookmarks” (see Figure C below).
Figure C. “Tweet is already in your Bookmarks” notification is displayed if Tweet was previously bookmarked.

OR …

2. I could actually go to Bookmarks using the left navigation bar, which is fine but kind of annoying and more time consuming because I’d have to click away from my newsfeed, wait for Bookmarks to load, and then possibly have to scroll down a bit to see if I had previously bookmarked a given Tweet or not.

Neither option is ideal.

Why can’t I know what Tweet(s) I’ve bookmarked without having to re-bookmark (only to learn I’ve already bookmarked) … or scroll through my existing bookmarks to make sure a Tweet was indeed saved?

That’s where my Bookmarks redesign ideas come in.

Well, not really. I don’t work at Twitter and I have zero influence over what their product teams or UX design folks do or don’t do.

For grins though, let’s explore how I’d address this annoying UX scenario altogether via the following redesigned screens (see Figures D-E below).

Figure D. In this scenario, I’d still have to click the “Export” icon to launch the sub-nav menu BUT I’d instantly see “Already Bookmarked” with the Bookmark icon highlighted in yellow.
Figure E. This scenario spares me a click by displaying the already-bookmarked Tweet with a thin yellow border in my newsfeed.

As you can see from Figures D and E, there’s always more than one way to skin a Bookmarking cat. While either option would offer a better solution than what’s in place now, Figure E’s scenario spares me a click and thus, saves me time.

If Figure E approach was taken, perhaps the user could then also determine the following Bookmarks options within their account settings:

  1. ability to designate the highlight color
  2. ability to turn the chosen highlight color on or off, as needed

Even if the above-shared approaches were implemented, neither allows me to organize my saved Bookmarks.

So having the ability to organize Bookmarks after they’ve been saved would help solve the next part of my Bookmarking conundrum.

As shared earlier, I have many saved Tweets for varying reasons. In the current state of Bookmarking affairs, however, all I can do to find a saved Tweet is to scroll down, and down, and down until I finally bump into it.

Figure F (below) is my reimagined take of how Twitter’s Bookmarks section could function much better.

Figure F. In this reimagined version of Twitter Bookmarks, the sub-menu would offer a “File this Tweet” capability.

Figure F showcases a new sub-menu item: “File this Tweet.”

Also notice that in addition to the “File this Tweet” capability, Figure F borrows the tabbed layout from Twitter’s Lists section. I leveraged the Lists interface but retrofitted it for specific Bookmarks features I wish Twitter would offer, which include:

  1. Ability to file bookmarked Tweets (or not; user at least has the option to organize their saved Tweets if they wanted)
  2. Ability to search saved Tweets (a super helpful feature if someone has tons of Tweets saved, like me. Including a date search filter would be immensely helpful as well).

Getting back to the “File this Tweet” option, the user would see the following screen (Figure G below) after clicking that option:

This interface borrows once again from the Twitter Lists layout and functionality to keep the user’s experience as consistent and efficient as possible.

So there you have it.

This compilation of reimagined UX screens is how I wish Twitter Bookmarks could be like someday, overrr the rainbowww 🌈 🎶 way up highhhhh 🎵🎶🎵

Corny ditty aside, I hope you liked my daydreamed, Twitter Bookmarks ideas.

I really enjoy re-envisioning product designs and have so much fun sharing all the re-UX’d visions for existing desktop and mobile apps that roll around in my head from time to time.

Thanks for reading!

I write about human-technology interaction, mediated technologies, cyberpsychology, positive media psychology, narrative psychology, social psychology, brand psychology, transmedia storytelling, neuro design, behavior design, and so much more.

And once in a very blue moon, I’ll also creatively write about completely random stuff that has absolutely nothing to do with my profession :)

Mayra Ruiz-McPherson, MA, MFA
left 🧠: Media Psychologist • Cyberpsychologist • Brand Psychologist
right 🧠: Neurodesigner • Visual Artist • Creative Writer

P.S. Wanna hire me?
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media psychologist • neuroscience scholar • philosophy curious • tech ethicist • visual artist 🎨 designer • incurable bibliophile • #amwriting ✍️🗒️✏️